07th April 2010
This is the 6th article in a continuing series of The Business Plan for Small and Mid-Sized Companies.By definition, the entrepreneur is a person who habitually creates and innovates to build something of recognized value around perceived opportunitiesMuc...
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10th March 2010
The Seven Deadly Sins of Writing Business Plan
This is the 5th article in the series "Business Plan for Small and Mid-Sized companies". After being associated with creating, developing and writing business and marketing plans for 30 years, I have codifie...
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01st March 2010
The Business Plan Process
Why the CEO should Listen to the Product Manager
You've seen all the flow charts...you've heard all the lectures… you've listened to all the war stories… you've seen all the printed bound volumes ...on dusty shelves a...
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17th February 2010
The CEO
Cheerleading without Pom Poms
This is the 3rd article in a series devoted to the impact of the Business Plan on Small and Mid-sized businesses.
In previous articles I focused on the pressing need for business planning as we exit the Recession...
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04th February 2010
Now Is The Time To Take Your Business To The Next Level...
No more" Marketing As Usual"
I spent the past 30 years as a business - to -business Management Consultant in Business and Marketing Planning and as a senior executive of global Executive Managem...
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Bernard C. Steiner is an independent Business to Business (B2B) Planning Consultant specializing in creating and writing Strategic Business and Marketing Plans for clients. He has over 30 years as a "hands-on" Operating Manager and as a B2B Business and Marketing Planning Consultant. Bernard holds a Degree in Electrical Engineering (BEE) and a Masters in Marketing (MBA).
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